Toasters and Trucks

A great lunch-time conversation occurred yesterday about what the iPad means and the future of the desktop. There have been a lot of questions floating around; moreso before and during WWDC and it’s lack of Mac-based content. So, what is the future of the Mac? Is the iPhone and iOS the future of the Desktop? “I think PCs are going to be like trucks, …” Steve Jobs said at D8

Continue Reading »

My iPhone App's Icon in the Apple Storefront Display

With over 100,000 apps available on the iTunes App Store, developers are striving to be seen. If your iPhone App is on the front page of the App Store, sales tend to rise. What if your App is in the actual Apple Store? Will it help sales? I guess it could, but most users won’t make the leap from an image in the store to the app in iTunes. That said, at least you can say “My app was featured in the Apple Store”.

Continue Reading »

Are we in the Wild Wild West of iPhone App Marketing?

I don’t remember where, or when; but I heard someone recently say “we are in the wild west of iPhone Apps”. Is this really true? Yesterday, I attended the local iPhone Developer meetup (maybe that is where I heard it). The topic was iPhone App Marketing and featured some great presentations on where to go to spread the word, and what to say. It all goes back to one principle: Start with a great App, then communicate it well.

Continue Reading »